Segment - Adding Destination

Log in to Segment

Click Connections

Sources vs Destinations

Segment has Sources and Destinations. Sources send data into Segment, while Destinations receive data from Segment.

Click Add Destination

Select the Destination from the Catalog

Click Configure Facebook Pixel

Select your Source and click Confirm Source

Click on Pixel ID

You will need to navigate to your Facebook event manager to get your Pixel ID and entering it in Pixel ID field. Your Account ID (found in the URL) is your Pixel ID

https://www.facebook.com/events_manager2www.facebook.com

Click Save.

Turn the Pixel ON